Why would he deserve it in 2013? The first half of that year Madrid were trash and any goals he got were in meaningless games, or didn't count for much.
Ballon d'Or is a complete joke about whether it's Messi or Ronaldo for the past 10 years, which those fellas voting never considered the candidates' club and international achievements at all. Sneijder, Ribery, you named it. They worked so hard to gain actual trophies while Ronaldo just standing there, assisted by world class teammates, bang goals against La Liga poor defending, and win nothing but Ballon d'Or. UNFAIR.
Even if i love messi, robben should be top 3 , he was amazing at bayern, he brought netherlands to semi final, almost to final if mascherano didnt made that hero save. Robben was the best player in Worldcup along with neuer.
Ballon dor is political and sponsor price, just accept it