He does have tendencies to just run at defenders towards the backline at times, but he's far more versatile and scores a lot more goals. Can play all three positions in attack, but mostly a wide winger, which is where I think his future lays. Big talent without a doubt, his biggest challenge will be not to end up like Adama.
Jordi Mboula has developed nicely without hype.
Barcelona media have written plenty of articles about him, giving him the "La Masia Balon d'Or" a couple of times too, so not quite without hype. You can't expect to be in La Masia, the greatest football academy in the world, and not be hyped in any way. I think what you mean by hype is how much people overreact to them on Twitter.