Of course the end objective is winning. But the path to getting there should be our own. Besides, no point in discussing much that now since we lack money.
What we need to do is what Liverpool under Klopp did. Bring in 7-8 class players on different positions to build the team with. Some could be cheaper inspired signings, but 4-5 of those need to be big money signings. Pretty much like Liverpool did with Matip and Robertson (top players developed by Klopp who were cheap), with 40m signings like Salah and Mane, but also with big-money signings like Van Dijk and Alisson, and later Jota etc.
Liveprool, on top of getting Klopp, made these money moves to build their team over the course of about 4-6 years. They started producing top stuff after investing about 200m. But the thing to note is that almost all of their serious money signings worked out and improved their team. No real flops in this list.
Firmino 41m
Mane 42m
Wijnaldum 28m
Van Dijk 85m
Salah 42m
Chamberlain 38m
Alisson 63m
Keita 60m
Fabinho 45m
Diogo Jota 45m
Thiago 22m
Konate 40m
Luiz Diaz 45m
That's 600m. This is how much we need to invest in the next years to build a super-strong team with a deep squad and no real liabilities. Not all at once, but around 100-150m minimum every summer. For the next 4-6 years. And Liverpool made, on top of that medium and medium-high money buys, quite a few other low-money inspired buys like Matip, Milner, and promoted talents that proved to be big hits like Trent.
Now, let's say we have some talent that covers us on some positions, once they mature and stop getting injured all the time, like Pedri, Gavi, Araujo, and Fati. Those 4 work out big time and we look good to start with as in a solid core of young players with high ceiling, but we still talk about 3-4 years into the future, until these kids become men so to speak in both mind and body.
In those 3-4 years, we need to develop our game and shape our squad, and sign roughly: 1 top-class keeper, 2 new fullbacks, at least 1 world-class defender, 2 pure wingers to complement Ansu and Ferran who are not definitely not that profile, and one new defensive midfielder to replace Busquets. And find out what kind of striker we go for.
Those 6-8 new top players would require a good 400-500m to fund. 150m spending per summer for 2-3 years would get us close. But the thing is you need a 75% hit rate for the signings. And for that you need a staff that is great at spotting the right players for the manager to use. The manager tells the type of player that is needed, the technical directors present the options to go after.
What the club failed big time in was investing the key funds needed for a rebuild on Bartomeu's dumb as a rock galactico model with no real plan for the future. He sinked the club for 5-6 years on his own. No way we can get the kind of money to bounce back fast.
This is the schematics of it for the next 3-4 years. Who thinks we're gonna sign some free players and we're gonna challenge Real Madrid, City, Liverpool etc. is delusional.