Horatio
You're welcome
Messi won it with zero PR whereas Bayern, Chelsea and Real Madrid the clubs and execs were publicly campaigning for their guy.
There's levels to this game.
This is what genuinely surprised me. Not many people/players from Messi camp were asked about outcome of Balon d'Or as to generate a bit of PR for him. Initially thought it was a bad sign for Messi. Or maybe they were asked but it wasn't buzzing or made the rounds that much.
Nasser came good on promise and had it all under control from beginning.