He has too few supporters to hype him up to win Ballon d Or and is too low key. Almost no one outside Barca circles and core football fans know who is and fewer have seen him play unfortunately. Even commentators doesn't recognize him on the pitch. You see someone play a really smart through ball an its just silent until the ball reaches Yamal or Raphina, then the commentator begin to speak again. Its not happening once but over and over.