World is looking as we're in chaos
By Tom Smithies From:
The Sunday Telegraph April 11, 2010 12:01AM
IN a year dominated by the nation's World Cup bid, the Socceroos qualifying for South Africa and myriad other concerns, Ben Buckley will reflect today on one of the craziest weeks in his three years of running Australian soccer.
Little more than a week ago things looked rosy as he watched Frank Lowy claim the World Cup bid was practically finalised.
Since then he has faced speculation about his own future, authorised the wholesale rescue of one A-League club, was told by another club owner where to stick his franchise, and then received the resignation of the man running the league itself.
Buckley is known for maintaining a calm demeanor in the face of provocation. But he knows the sport faces a defining period, when the A-League itself has to prove it has the roots to survive - and at a time when the eyes of the world are watching as our World Cup bid is drawn up.
THE FURY
Insiders say there was intense debate within the FFA over whether to sink millions into saving the North Queensland franchise after owner Don Matheson walked away with crippling debts.
Several board members were all for pulling the plug, while Buckley was arguing fiercely that letting the club go to the wall was a terrible signal in the year of our World Cup bid. Only when Lowy unilaterally declared to the media that the Fury would continue was the debate ended.
The rationale is simple: to have an A-League presence in Townsville not only makes the league national but justifies a World Cup stadium there.
With A-League boss Archie Fraser now running the club full-time, his first priority is to bring in quality staff. Budgeted sponsorships and revenues dried up last season, leading to Matheson's huge outlay, and high-class marketing and commercial staff are urgently required.
GOLD COAST
As if the news from Townsville wasn't bad enough, an official reported to Buckley on Tuesday that "Clive [Palmer] has thrown his toys out of the pram again".
It seemed the maverick Gold Coast backer was pulling out for good, his latest threat to quit seemingly the most serious.
Nor was the timing coincidental, coming just days after the FFA had poured millions into another failed franchise.
"The thing about Clive is he's all over the place," said a source familiar with the billionaire's movements. "On Tuesday he was gone, but by Friday the club was saying it's business as usual.
"He's not used to criticism in the world he moves in.
"The FFA need to keep him on board for next season, even if it's with some small cash injection.
"And then [the FFA] needs to work with him to bring new investors on board and broaden the ownership base. There are people who apparently want to get involved, it's just a question of keeping everyone happy."
BOSS QUITS
Archie Fraser was Buckley's personal appointment to run the A-League, with the initial approach made over a round of golf.
They had clashes but also forged mutual respect when Buckley was the AFL chief operating officer and Fraser ran St Kilda. So it was the last thing Buckley needed when Fraser put his resignation letter on his desk late on Thursday.
Fraser doesn't suffer fools or A-League club officials gladly, and his negotiating style is described as blunt. He has few friends among the clubs, though Fraser would argue that is proof he is doing his job properly. He was undeniably frustrated by some of the issues and people he was dealing with, and will now concentrate his energies as a consultant aiming to lift the professionalism and success of the Queensland clubs.
Insiders say the fact Buckley had met several potential candidates for the job to run North Queensland during the week was proof he wasn't expecting Fraser's departure.
GOD'S FUTURE
THE cut-price model that was the cost of the FFA taking over North Queensland means Robbie Fowler's marquee status is over in Townsville.
But the Liverpool striker is keen to remain in Australia and is the league's only genuine star name.
He scored nine goals in a prosaic Fury team, several of which were contenders for goal of the season. Buckley spoke on Friday of how he hopes Fowler can remain in the league, but Sydney offer the only realistic option.
For Sydney, the choice is agonising, particularly as they wait to hear whether Gold Coast's players will suddenly flood the market in the coming weeks. Coach Vitezslav Lavicka would sign Jason Culina in a flash, and Shane Smeltz is not far behind. But dare they wait and risk getting no one? There are also concerns that if Fowler's time is up, his reference for the A-League will be less than glowing, hampering bids to bring big names here.
A-LEAGUE
The season just finished was supposed to be the A-League's coming of age, with more teams, more games, more fans. Instead it has barely ended and one new franchise is back under central control, and the other is surrounded by confusion.
It hardly augurs well for the next stages of Lowy's dogged determination to expand to at least 12 teams, even in the face of a global financial crisis that has sucked the life out of potential corporate backing.
The passing of Adelaide United to new owners was a rare flash of sunlight for the FFA, and Melbourne Heart joining next season have a wide and well established ownership base.
But still there is no firm news of financial backing for the Sydney Rovers consortium slated for entry in 2011. Their plans are grand, but insiders at the FFA say Buckley, who stuck his neck out in awarding the franchise to a hastily assembled group, is increasingly worried.
WORLD CUP BID
The shadow looming over everything is the audacious bid to lure the 2018 or 2022 World Cup here, with a decision due in December.
Success could kickstart a flow of corporate and supporter interest the game can only dream of. But failure would open a flood of recriminations and bitterness over the public money spent on such a grand mission.
For all their brave words, FFA officials are worried about how the events of the past week will play out overseas. For two months or more, soccer chiefs felt compelled to stay quiet about the bid rather than promoting it, for fear of negative headlines over the opposition from the AFL and NRL. Just as that appears to have largely been overcome, the A-League starts looking sickly in the extreme and needs an infusion from something huge like a World Cup.
But so far their message to the executive committee who award the tournament has been about Australia's growing love affair with the sport, and to change themes mid-bid would be a dangerous strategy.