I don't if it is just me or that we seem to focus our pre-seasons strictly or mostly on training and playing the pre-season games whereas many other elite European clubs spent a great deal of their time during these pre-season tours on commercial/business activities to expand their teams' fanbase, propping up their image and striking business deals.
For example, KHR/Wacker touted that Bayern's fan clubs in the US had grown from a mere 9 to 102 in 3 years and they have made three long-term deals with three American companies during this summer's tour alone, on top of 10m plus they are making from the tour. In contrast, even when we were on a prolonged overseas tour (compared to what we had this summer where we pretty much were based in Barcelona and St. George's Park in England), for example I remember our itinerary of our tour in the US last summer, we spent very little time outside training and playing. I am a bit conflicted, while I appreciate the emphasis the club places on training/grooming our form to get ready for the new season and I absolutely agree this is the most important thing to do as footballing is our bread-butter business after all; but I couldn't help thinking whether we have some missed opportunities commercially to expand our influence and bring in more deals and revenues, especially in newer markets like the US and Asia.
Your thoughts?