This I absolutely despise about basketball RN.
I know we're not meant to be regressive and should give credit to 3PT shooters for making what is probably the most difficult shot in the game a routine, but it's made the game so.. bland. There's something really primal, fiery and competitive about watching mid-range game and the fact that right now for you to be the best player in NBA you just need to be as mechanical as possible about your jumper, it takes away from the battle experience IMO. But maybe it is the 'old man' in me talking.
Something must be done IMO. I'm not sure if NBA is 'more popular than ever' or if it's just jogging along in ratings and popularity, without looking at the data I'd say it isn't. And if it isn't then we need to perhaps add value to the game inside the arc. Not sure how.
Make 'and-a-foul' plays inside the key get +2 free throws?
NBA rating peaked in 2018 but is in decline since then (covid-19 situation likely to boost rating since people are desperate for entertainment) and that was including even illegal streaming.
The NBA is able to cash on international market unlike other American sports, being 3rd most popular sport after football and Cricket helps.
The alarming decline is age related, millenials and gen z (age 18-34) are the biggest decline. Facebook and twitter declined streaming deals with NBA as they found that most people are interested in short highlights clips than watching the game or even long highlight videos.
This is what Silver has built with NBA, he dragged it into becoming an All-Star type of basketball. It is a 48 minutes highlight videos that lasts for 150 minutes to be played. With long stops thanks to enormous free throw numbers.
You can't argue that technically it is better, offenses are more dominant etc. But as entertainment it is less. Dominant mid range players like Dirk/Kawhi/MJ were something else. Now 3 & D players are more valuable to teams than having an artist like Iverson. At the end it is an entertainment industry and this is less entertaining.
3Pt and free throws are least esthetical shots in basketballs along open lay up. and now they are the majority.
NBA are not feeling the heat of change as they are getting bigger deals thanks to international market, and MLB/NHL doing worse. Even NFL is doing worse from my understanding. But if current trends continue they will have to adjust and make things different to current type of game. More tactically challenged.