OK. Maybe I've wrongly misrepresented you personally, apologies if I did.. mostly because of the surrounding company of painful posts I was replying to. Let's see if I can clarify my position again.
The original post was:
.. and my position frankly is - it absolutely IS to do with his personal comfort. Another more blunt way of putting it is "Messi is too lazy to move", which I've seen posted too, which I partly agree with. Some players don't see the value in being successful elsewhere and there is undoubtedly point to winning trophies in different countries. I don't see how denying it is a worthy argument.
Now with Messi, he doesn't NEED to prove anything to anybody, but would anybody blame him if he wanted to? Like I said in the follow-up posts, it's totally cool to not be that careerist type who cares about how much he has done. If he has no desire to go to Italy, more power to him. That doesn't necessary equate to love for the club though does it?
Now, this "love" thing... I'm sure Messi loves his fans who have nothing but admiration for him, maybe sometimes a bit of healthy criticism. Does he love the INSTITUTION? I frankly doubt that and I think it's evident given the chequered dealings with the board who just dumped the load on his and Suarez-Neymar backs in most recent memory. The rising contract extensions are his intrinsic right, but are also a way to get back at them for it. I don't think there's any love or healthiness between him, Barto and Segura. In contrast with CR however, he naturally seems to feel he is valued enough now. But the lack of sporting project for nearly 5 years now must piss him off as much as anything else.
I also held the very same view for a while that he'll either stay at Barca or throw up a middle finger to Barto, take his ball and go back to Newell's. He's that type.