I understand what he's saying, Ronaldo comes from a touch region of Portugal, where basically you have to stand on your own or fail, its a dog eat dog world, so you have to stay competitive, so yeah, if you go around trying to be some goody two shoes charming everyone like a schoolboy everyone would think your full of bullshit. I grew up somewhere similar and you had to be careful what you said or did, being too nice people would lose respect for you. If you are truly a humble person I would advise to stay as far away from certain regions in Scotland as you can, you wouldn't last long.
Every man is their own King.