True. I like the EL anyway and some clubs should really compete for it and be eager to win the competition.
Sevilla is on another level after their success in EL, for Atletico the two wins were a good step forward etc. For a club like Arsenal the tournament would be perfect to develop and get their winning mentality back. Instead of being obsessed with top 4 (without silverware) and 1/8 finals in CL (without silverware) they could finally implement winning DNA in their team.
Would have been huge for Liverpool last year, could help Benfica (to break that crazy curse), Porto, Napoli, Roma, several German clubs etc. to grow.