Well, what're the bonuses for then? A team wins UCL, the players get an agreed sum of money/bonuses listed in their contract/term sheet. If they start asking for more, then they should leave. No player bigger than the club, something Barto doesn't and will never understand.
My point is, today it is hard to remember that era since it happened 7-8 years ago.
Today, if we'll win a CL and if Umtiti, Dembele, Coutinho or someone will make crazy demands, we will say: f*** of.
But, back then, due to how dominant we were and how "new" and beautiful our football was, people, fans, the board, media, everyone thought that all of our starters are Gods on Earth.
Now, the point of the story is NOT whether they were Gods or not.
The point is, in that moment, it seemed that NO ONE will be able to stop for the next 10 years.
And back then, it seemed somewhat logical to pay as much as players wanted.
So, for example: if Busi or Pique had a wage 5M Net and we have just won 2 Cls, and if they said: I want 10M Net, the board said: ok, ok, fine.
And in that moment the board wanted to everything possible to keep all starters.
In hindsight, our team underachieved after 2011.
In terms as if: in 2011 it looked like that we will dominate the CL for the next 10 years and win 5+ trophies.
Till today, we won only 1 CL after 2011.
So, in an objective way, we were not bad after 2011.
But compared to a 2009-2011 era and how high expectations were of our team in the future: we underachieved.
So, my analogy is: we paid 50M for Gomes. He hasn't reached expectations.
We paid 165M for Coutinho. He hasn't reached expectations for now.
Imo, the same is with wages: after 2011, we started to pay our core players with an idea that they will win several CLs after 2011, and that every single penny invested in their wages is a good investment.
But, today in hindsight, we made a bad idea: we paid too much for wages of a team from 2011 and we didn't get as much as expected in terms of CLs.
So, back to your post, it is easy to say today to a player: your wage is 8M Net. And if we'll win a CL, you will get 2M extra.
If he'll say: No. Well, we'll sell him and buy someone else.
But again, the point is: all players today EXCEPT Messi are replacable, isn't it?
But go back to 2011: Puyol, Pique, Busi, Xavi, Iniesta, Messi, Villa, Alves. Would you let go ANY of those players BACK THEN or would you give them whatever they are asking for (the same as the board did)?
To some extent:
The board was BOTH right and wrong.
To some extent, it seemed a good idea to keep the winning team and pay a lot to keep them.
On the other hand, if the bet will fail, we will be without trophies and with an insane wages and with a domino effect with squad player's wages who are also demanding too much now.
And that's what we have today.
Only Umtiti and Arthur have definitely seen their value increase since we bought them. If we dont buy players that cause our squad value to increase, the value of our squad will continue to plummet. Our most valuable players after the ageing Messi is Dembele and Coutinho, and Coutinho looks like a huge flop.
In hindsight, today majority of them looked like bad or average deals.
But, back then:
Denis looked like a future starter. Remember the hype: the next Iniesta. This guy deserves a No6. He is young and has so much potential.
Semedo was the next Alves. The most technical RB out there. He looked like a Superman in Portugal. We have found a longterm successor for Alves, people thought.
Dembele, the new Neymar.
Coutinho, even I thought that he will be the next everything, a perfect player.
Arthur, the next Xavi.
Paco, the best young Spanish Cf. A lot of us believed that he could be the next Villa, Raul, Morientes back then. An awesome buy, we are set for the next 10 years.
Etc.
So, it is "easy" to say today that we didn't try to buy new, young players.
We tried. We really did.
But majority of them failed from this or that reason.