As it happens, I’m less concerned about the actual footballing merits of de Jong, and more what he represents: what his tale says about a game so preternaturally sensitive to novelty and desperate to anoint the next big thing that a player who looks even vaguely different will be feted with the enthusiasm of a second coming. Or, put more simply: exactly when is the appropriate time to get excited about a player?
A generation or two ago, it was a simpler question to answer. The first time you saw a player was the first time you saw them.
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Perhaps it’s time to admit that nobody ever really watches a player “clean” any more. From the very first moment they pass before our eyes - and sometimes, even earlier - our judgement has already been refracted through the judgements of others, all the words that have been written about them, all the fire emojis we have seen alongside their name, the addictive impulse in all of us to be able to say we saw him first. By the time a player like de Jong emerges into the light, they have long since been stripped of their right to a blank slate. The first time we watch de Jong over 90 minutes, we’ll already be watching him through a preconceived lens of the hype machine, to say nothing of snarky weekend columns commenting archly on the hype machine while also sharing in its lustre. Guilty as charged, by the way.
And yet. Strip all this away for a moment, load up all the requisite caveats, acknowledge the manifold limitations of the short-form video, and the feelings are still real. The excitement is still real. How is it possible to get this animated about a player you’ve never seen? I don’t know, but all the same, it is. Perhaps the real joy of football is that it allows us to imagine the world not as it is, but as it might be. I’m aware that Frenkie de Jong may not be all he’s cracked up to be. I’m aware that a four-minute video is no basis for rational judgement. I’m aware that half the world’s ills stem from people seeing things that aren’t there, asserting things they can’t possibly know for sure. But god, I still want to believe.