For what it's worth the players association are against it too, and that includes our players. It's senseless.
If you want to reach new audiences then how about allowing people to post highlights, vids. Everyone that does that on Twitter is suspended, or the content is taken down because of La Liga's aggressive copyright policy.
Perhaps work towards improving the quality of your work, or how about take slightly less and have La Liga air on better channels than beIN fucking Sports in the States, most people don't even have those channels or have to buy some special BS packages through their providers to get it.
Places where you cannot even get any buyers, how about letting it air-for-free?