The Supreme Court has agreed with Real Madrid in its legal dispute with the Madrid CFF over the registration of its trademark. "The appeal must be considered for the understanding that the trademark applied for [Madrid CFF] is incompatible with the notorious brands opposed by the recurring companies [Real Madrid]," the contentious chamber in its judgment, dated 11-7-23, according to the newspaper As.
This dispute over the brand began in 2020, when the women's Real Madrid was born after the absorption of CD Tacon. At that time, the Spanish Patent and Trademark Office denied the registration of the Madrid CFF brand to the Club Deportivo Elemental Madrid Club de Fútbol Femenino. That caused this club, founded in 2010, to take that decision to justice. Already in May 2022, the High Court of Madrid, which overturned the decision of the Patent Office because "there was no dominant, phonetic or graphic similarity between the badges in competition."
Faced with that decision, Real Madrid appealed to the Supreme Court, which has now ruled in favor of the club chaired by Florentino Pérez. "There is no doubt that the Real Madrid or Madrid brand in the field of sports clubs or for sports activity in general and special for soccer and basketball enjoys a deep-rooted international renown," the magistrates claim.
The Supreme Court understands that there is a risk of confusion for the consumer when purchasing a product from one or the other club. "The criterion on the risk of confusion and association with the notorious signs must be more rigorous, since the extensive knowledge of the notorious brands by the consumer public can cause relatively different signs to be nevertheless confused or associated with them, precisely because of their wide dissemination and knowledge," say the magistrates.
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Cunt decision. Madrid CFF can no longer be called Madrid CFF.