I'm questioning the fact whether you have watched Barca bar this season and the past? It was his golddiggerency and the fact that he didn't perform well for a long period of time. Also that he is known for a very dumb comment, saying that Barca is only his job and Mallorca has his heart.
The guy wanted to earn as much as Messi despite not being nearly as important as Messi to the team. Far better players were happy with half Messi's wage. So yeah, that's the reason.
Villa cannot be used as a counter-argument, how the hell can Pep see the future?
Pep kept Eto'o for one season. He won the treble.
Pep sold Eto'o, he almost won the double, only a wrongfully disallowed goal stopped him.
Pep sold Eto'os successor, he won the double.
Who are you to doubt him?
This bolded phrase pretty much hits it on the head.
The highlight for me was in the semifinal vs Chelsea at the Camp Nou. He had Henry WIDE open with an open goal but decided to go for glory and Cech made the save, a pass there would have made that tie a lot easier.
If you look back at his performances in the 2nd half of the treble season, it was quite obvious that his level was way below par. However, if you look closely into his performances, you will notice that it wasn't the fact that he was off form, or that he lost his pace, it was mainly his decision making. Its as if he refused to accept his role under Pep and insisted to do what
he thought was his job. This unfortunately led to him uncharacteristically wasting several opportunities, in which he either arrived late, had a better man at a better position but chose to shoot, or simply was too anxious to grab his moment of glory. If you look at our team now you will notice that all our players do not have that mentality, Pep has made it a point to filter that kind of thinking out of our squad. Even Messi, can be rarely accused of costing us a game due to him taking too much control, Pep has somehow achieved a balance between bringing the best our of each player yet at the same time not having that best expand outside his responsibility on the pitch. Surprisingly even Ibra, who is mainly perceived as a golddigger himself, was rather very unselfish during his entire time at Barca and what caused his departure was something completely different. Often you see people comparing the departure of E'too and Ibra, and writing them off as the same case of egoistic personalities the Pep didn't want, but the reasons behind why each player left is completely different.
E'too caught Pep's attention with his hard work in the pre-season, and I believe Guardiola assumed that he could effectively get rid of the 'golddiggerish' mentality for good. However as the season went along, it became clear to E'too that Messi's Barca is not gonna be like Ronnie's, due to where each player plays and their respective roles Messi will have to eat into E'too's glory while Ronnie amplified it. Hence the noticable difference of approach to his game and the eventual realization of Pep that this wasn't gonna work.