I don't know, sportwashing is pretty smart
People forget other horrible things pretty quickly.
PR point of view very smart
Is it really sportwashing at this point?
It isn't really like Qatar or UAE governments care that much anout what European think about them, and it isn't really like most EU governments care about their actions either.
If anything those clubs actually put the spotlight on the whole thing.
Seems like just smart way of marketing your countries, the reputation of their airlines, banks etc has all benefits from those sport involvement.
Country like KSA for example has way too much influence in USA to care about sportwashing in UK throw Newcastle, Qatar involvement in France is way before PSG etc.
Not saying that those governments or the involvement in clubs are pure or anything, but feel people overrate the role of sports in the whole matter. Nothing would have changed if Qatar, UAE has never bought those clubs.