JamDav1982
Senior Member
I think an important factor for sponsors is Barca's strong Social Media position: ~ 150 million people following Barca. Is it known how the following breaks down by country? How many in Spain, in Europe, in the US, Middle East, Africa, Asia ...? Would Barca Board know those numbers and use them in upcoming negotiations?
I am sure the majority top clubs employ marketing agencies to go out and find the best sponsorship deals.
Without a doubt they would use figures such as social media numbers to promote the popularity of Barca.