First of all, it's GM (Chevrolet), not Chevron. Second, only companies who need attention sponsor football clubs. Energy companies like Shell and Sinopec don't. Have you ever seen a Sinopec ad in your entire life? And Walmart... they only have stores in the US. Why would they pay dozens of millions if only 10% of those who watch Barça matches are a potential target audience?
We should be earning more but let's not exaggerate. Barça plays in La Liga, a league with not even half the marketing potential of the Premier League. People all over the world watch Chelsea or United play terrible sub-par teams. Who watches Barça-Rayo except for fans, and RM fans?
Chevrolet is still an American company.
I suppose that any exposure is welcome. Sponsoring a club of FCB's stature would be welcome exposure. Of course you have a point that energy companies are different in this sense. I guess that an exception could be made? Or involve other things than just the sponsorship. I don't know.
Well Walmart should expand to other markets then.
The marketing value of La Liga is increasing for each season (IMO) and the upcoming TV deal and the earlier kick-off times are a deliberate choice to target the emerging Asian football market.
Let's not exaggerate the pull of the PL. I believe that more people are watching a Barça-Rayo game than people watching a Chelsea-Burnley game as FCB has many more supporters out there.
I agree with you about aiming higher and how we haven't been using our marketing potential nearly well enough, but regarding Man Utd: they are very big in the US. I don't think we (or any other european team for that matter) have the same standing there as them?
I am not an American so I have no clue about that but I imagine that PL is the most popular European league. Still interest in the Spanish league must be significant due to the large Latin-American community and the enormous pull of clubs like FCB and RM.
In my eyes FCB should not be that far off from Man Utd commercially speaking. There is a lot of potential for growth on this field for the club but our board has not been great at using that potential in the right way.
Which the Deloitte Football Money League ranking shows clearly. We have had close to no growth for years now while our competitors have improved. Now our revenue is "only" the fourth biggest while it was the second biggest for years.
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Anyway I was just namedropping companies initially based on their revenue alone.
Companies such as Microsoft or Apple would be more realistic choices but you could always argue whether they lack exposure.
