BREAKING: Barca have reached agreement with Nike

Andresito

Senior Member
Staff member
President Laporta has announced to the board of directors that the club has reached a total agreement with Nike.

Breaking: Barcelona's new deal with Nike will be the best sponsorship deal in the world, worth €1.7b in 14 years. Annually, it will be €121m on average. The signing was scheduled for next week, but today, in the early hours of the morning, everything was accelerated.
 

Iniesta Ultra

Senior Member
So who we signing this winter?

Bayernball will want Gyok but I'd rather see an Osimhen who can do both Bayern and some dna.

Need RB and LB first though.
 

jamrock

Senior Member
length of the contract isn't an issue, these things tend to get renegotiated a few years before the contract ends.

In total dollar terms adjusted for inflation it isn't not as good as the real Madrid deal, if memory serves me right, they got 1.5B for 10-13 years, in 2019/2020.

Probably top 5 deal in sports right now.

But we don't have the strongest hand right now.

Also depends on if that number does or doesn't include title bonuses.
 

Loki

Well-known member
But we don't have the strongest hand right now.
This is wrong. We have a very strong hand right now. Barca still sells record numbers of kits, the club is leading world wide in Social Media and Nike can't allow us to leave after having lost many clubs recently. We're also leading in women's football by a mile, which is also important for an US based company. The brand barca is still extremly popular and soon with the Nou Camp Nou even more. And I don't even mentioned new franchise players coming up.
 

jamrock

Senior Member
This is wrong. We have a very strong hand right now. Barca still sells record numbers of kits, the club is leading world wide in Social Media and Nike can't allow us to leave after having lost many clubs recently. We're also leading in women's football by a mile, which is also important for an US based company. The brand barca is still extremly popular and soon with the Nou Camp Nou even more. And I don't even mentioned new franchise players coming up.

Our hand is weak primarily because everyone knows we need the money.
 

Andresito

Senior Member
Staff member
Hope you understand current form most likely has 0 effect on the deal. Big deals like this aren't going to be swayed by good or bad form from August to November.
 

Home of Barca Fans

Top