If last years Ballon Dor is anything to go by then the 3 months leading up to December are all that matters. Ronaldo had the better European season while Messi has the better world cup, but for some reason people have short memories and will vote based on the final 3rd of the year.
I don't expect to see us ever play as badly as we did against Atletico again. Surely Lucho won't have us playing like that, Tata somehow managed to make stars like Xavi, Messi and Iniesta look very average.
Honestly if you really think about it Ronaldo was just there at the right time and was able to capatilize on whatever chance he had to somehow make people believe he was the best player in the world, not to mention what Blatter said to Ronaldo, That gave him more hype than what he deserved, so people in general viewed Ronaldo as the victim and they sympathized for him, which I have no idea why, you can't tell me you don't want to punch his face whenever he acts like a diva on the field? So after the Blatter comments what does he do? Plays in an elimination game where things are crucial and he will have the chance to be the deciding factor whether his national team will go to the WC or not, NOW to the real interesting stuff:
Before he played against the Swiss= he was just a normal player that stepped on the field and had no outstanding performances with his NT, his team performed terribly, but he wasn't helping at all.
Add that to the campaign the media supposedly had against him= his an underdog and when he does well people will view him as some god.