Do exactly what? If you're such a rights activists then apply it where it counts. Go to other regions of world besides West, where minority groups are coddled like never before, and fight your good fight. Racism and homophobia is till big everywhere aside from Western world. Virtue signalling by using every possible social event as platform for teary eye platitudes doesn't help gays, who get stoned to death in middle east.
I want sjw political shit gone from football, because it has proven to ruin other areas of entertainment, like movies, computer games, comic books, the huge parts of fucking internet even etc. Whenever something sa vehicle for sjws to use for their emotional gratification of being the goody-goody world savers and feeling all warm and fuzzy inside, it deteriorates, because normal people just don't want this sanctimonious hypermoralizing shoved down their throats as it's already everywhere around as it is. Just look at NFL and the retarded kneeling campaign. It doesn't even make sense most of the time and turns people away, because they don't want political discourse being played out in their sportsball show. And it's not like you'll make everyone love LGBTWYOCHSNA cause by dressing everything in rainbow flags. More like vice versa.
It's funny that it was fundie christian conservatives that were trying to infuse everything with their sense of morality and finger wiggling in the past, now the supposed libruls and them are swiching places it seems.