Of course fans (well, most of them) will have to pay to watch the games. If everybody wants to watch games for free, why do you think those TV/broadcasting/media companies want to spend billions of dollars to acquire those rights? Selling advertisement is a big chunk yes, but paid subscriptions are also a major source of revenue for those rights holders. If everybody wants to watch the games for free or for little money, then you can't blame the clubs you love for receiving little TV/broadcast money and hence won't be able to buy those players that you want them to buy.
I think some of Perez's ideas are not wrong, however his approaches are wrong. I think there are definitely more other attractions/competing entertainment options/alternative available today than before, which means every business, sport, entertainment industry is trying to compete for your (the consumer's) time and money. His ideas is to make football more exciting and more attractive by having the top teams play against one another more often; however, his approach of making the ESL a closed league with the top teams have their spot guaranteed etc. is wrong, and he probably didn't anticipate the possibility of people getting tired and bored of seeing the top teams play against one another for the 10th time in a period of 9 months or so. If fans lose interest they will lose the appeal and money quickly.