I dont mean to throw shade on the guy but I always question these celebrity entrepeneur projects. Usually its just attach your name to many things like underwear or parfum where everyone else does the work and they take the applause.
The reason why it annoys me a bit with Pique is it feels to me he thinks he is this great creative entrepeneur who will eventually end up Barca (or possibly eventually Catalunya) President and is is showcasing these projects as proof of capability when he runs in a few years.
However since we dont have Puyol to slap some reality in him he isnt focussing on football 24/7 and the performances suffer. But since he is Catalan and a senior player he wont easily be dropped if needed. Especially with Valverde in charge. These type of things put us to the Milan route post Messi more and more.
I rather have him focussed or benched wether he chooses to be a fulltime footballer or player, filmmaker, tennis cup innovator, club owner, video game creator, harvard graduate, political activist, ambassador,globetrotter and trophy husband.
If he is going to try and be all that I rather have him benched sooner than later since his mind wont be on the game as much as it should.