This link from our official site provides more information on it.
Hidden under a lot of corporate mumbo jumbo I think it shows our club's determination to invest heavier and explore a lot more in the area of data analytics and data science, which is extremely laudable. I can not emphasize enough how important data science has become and how important it will impact the sports industry. It is very encouraging to see our club going in the right direction in that regard and aspiring to establish itself as an industry/market leader.
I hope we mean serious business in data science, what I hope this will not be is just another bureaucratic scheme/embellished advertisement disguised to attract more sponsors.