You will see a lot of people gather up in a beautiful stadium (with probably less beautiful pitch, based on Atlanta goalkeepers experience) in a country with very poor football culture like US for one man which is Leo. The atmosphere is tremendous for a country where people couldn't care less about this sport.
I wonder if America can ever become a country with respectable football culture. Maybe it is just that they find entertainment sports, that are all about the reflectors, the lights and media hype, like rugby and others more interesting than the beautiful game itself. I wonder if a great player like Messi can for a moment, at least when his goals and magic translate to their media language, make them impressed about the art of playing football. When the World Cup comes maybe, when football starts circling around their media all day for some time and they are forced to delve into it. They already had one in '94 but a different age is now, information age as they call it.