Depending on countries. I was told Southeast Asia (especially Malaysia and Indonesia) is EPL heartland to this day. Here in China we and Real Madrid have a huge following, I'd say more so than the EPL clubs, at least leveled. Japan has a big following of us too. How about India?
Yup as Icarium mentioned, it's basically EPL. There is pretty much no La Liga culture/exposure, and those who come out to bars wearing Madrid/Barca jerseys are generally EPL fans moonlighting as Barca/Madrid fans as their "second team", and mainly fueled by a Messi v Ronaldo agenda; it's pretty toxic to be honest. And these are the guys who probably watch 1 la liga game in a season, which is the one of the clasicos probably
The coverage doesn't help though. The EPL has really good presentation, and the game looks bright, sounds good and lively, and everything just seems top notch. La Liga coverage is absymal, often the coverage starting after a few minutes have already been played, and really dead commentary to go with a flat picture and sound. It makes it really difficult to keep someone who isn't a La Liga watcher on the channel.