I voted for option 2.
Firstly, winning is the best feeling there is.
Secondly, for Barcelona, "at any cost" translates only to an occasional defensive display that I am totally OK with.
I only got back into Barca because of the beautiful football, at the beginning I didn't care if they won or not. But my feelings are different now. For example, I wasn't one of those cules that was proud of the team after the Chelsea game, I was so disappointed, especially at the finishing.
Maybe once Barcelona has a less talented team again, I would care more about the football than the result. The way I see it, now is really the time to cash in on the fruits of La Masia because let's be honest, they won't produce players like Puyol, Xavi, Iniesta and Messi so close to each other again.