Their timing was bad. They really should be supporting him before the sentence. I'm not sure a twitter campaing is what Messi wanted as support, either.
How do you support him before the court trial? You don't even know how it's going to end. Messi can afford a lawyer so what else the club could do? You don't want to put a pressure on the judge during the trial, that always backfires. I don't see anything that club could do. I'm sure whatever club is doing right now it is done with Messi's permission. Again, Messi is convicted at this point, who's going to vote BdO for a felon, how much Messi's image will suffer from this conviction. They should fight this decision until the end with all possible means, because assuming that 19 yo kind is competent enough to get into intricacies of financial transactions is ridiculous.
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