The marketing aspect of Haaland is overrated, no? He's certainly a statement signing, but that's it. He's not exactly an idol, but maybe I am out of touch with the youth :S
Anyway, I am not fanatically opposed to him, after all we still need a CF. We will see how the rest of the season evolves... after that we should have more of a clue about what should happen.
They are Generation Z idols. Then again, the standards in society have declined massively, including music and sport.