Yesterday while watching the match, I came to an idea that buying Lewa is more than a sporting decision and more like a brand/statement.
When Laporta came here the first time, his ultimate goal was to sign Beckham.
Not because Beckham was the best player in the world.
But to open a new chapter, invite sponsors, get more fans, sell more shirts, bring new blood to Barca's falling brand, to attract new players since we had a new fancy name etc.
After Messi left, our attractiveness fell a lot.
Nobody watched La liga except hard core fans, Camp Nou was often empty.
When you sum it all, imo, now it makes more sense why we have splashed 50m for a granny who'll probably run like Busquets in 12 Months.
It was a statement.
A sign to sponsors and fans that we are not dead, that we are back etc.
Sporting wise, if Lewa makes any impact and brings La Liga = awesome.
If he brings nothing = still fine. Barca is back, some new players are here, people are buying shirts, Camp Nou will be filled.
Hope, buzz and some sponsors are back.