The Beko thing amazes me as well. How is it that one of the worlds biggest clubs can't get anything more upscale or "cool" as their SHIRT sponsor, than Beko which honestly sounds like some industrial glue manufacturer or something (what do they make anyway?).
I want Barca to have cool sponsors.
I want rich sponsors.
Beko pays 10M a year for a sleeve. Sounds great to me. Intel pays 5M for the logo inside the shirt. lol. Another fine business.
2 major challenges: the new shirt sponsor for 65/70M euros/year would be good. And the new deal with Nike or Adidas. Another major boost in the budget.
Fans want the Pogba´s and other players with just Unicef? It´s a new world out there.
At the moment i think it´s something like this:
Beko €10M ($13.7M).
Qatar Airways €32M ($44M)
Nike €30M ($41M),
Intel €5M ($7M)
Total: 75/77 million euros / YEAR.
With the 2 new deals reaching 150M is, to me, mandatory.