That's sheep mentality, Kerry...Integrity is staying true to your principles, particularly when everyone else has abandoned them...And this is Barcelona, Més que en club
I realize the club had to adapt to modern football and how money is dictating everything (Mirroring the corporate world we live in) but look at the descent...Sponsors on the front of the kit, on the inside of it, now the stadium rights and soon Blaugrana spirit will be packaged and sold like a commodity...I'm originally American and I got tired of how much money was killing professional sports there, ruined many a game, for me...Sadly, I see it happening in football now as well and at some point clubs are going to have to maintain their identity rather than transform into a machine that will be hard to differentiate from one mega corporation or another
I don't feel that putting a sponsor on our jersey or renaming the stadium kills our identity. In fact the extra revenue would allow the club to increase their charity work with groups like Unicef etc.
I see where you are coming from and I too would not like our club to lose it's principles. However we didn't change the game, Chelsea, City, PSG etc did. Both transfer prices and wages have been skewed by the oil clubs. Meanwhile our biggest rival from the capital are rumoured to be selling the naming rights to their stadium.
http://www.abc.es/realmadrid/noticias/20140116/abci-bernabeu-cocacola-201401161430.html
'The Coca-Cola company is considering paying 80 million euros a year at Real Madrid to put his name at the Santiago Bernabeu, according Euromericas Sport Marketing . The offer can be considered dizzying and so far the white set was getting lower proposals that, according to this agency márkentig sports, would be willing to put on the table the brand of soda.
Real Madrid aims to use the amount that kick by 'rename' the stadium to finance renovations that, initially, is expected to begin later this season and stretch out two and a half years, until 2017.
In recent months, there have been many brands that have been associated with Real Madrid. Microsoft also confirmed at the time he was studying the Bernabeu put your name, but ultimately rejected the requests of Real Madrid. But club sources believe the computer brand has not lost interest.'
Not sure how much truth their is to that but if Madrid get a naming deal of that magnitude while we sit back and admire our principles we will gradually lose pace and be left behind.
Is winning at all costs too dear?