But there isnt much Real can do about that, first of all Messi is better than him in overall play, and on top of that beats him stat wise.
When it comes to image they cant really do much for him either, Messi is a humble regular guy while he is arrogant thinking he is above everyone, even if he stopped doing calma calma celebrations, stopped never celebrating with team mates or stopped saying people hate him cause he is good looking, rich and a great player then it wont matter cause the damage is already done, basically years ago in Manchester.
He needs to realize if he wants to be better than Messi he needs to improve even more or pray for an injury.
Beside all that why feel so sad cause of lack off suport for an individual award when saying himself that prizes with the team is what matters.