FC Barcelona has received an offer from a company dedicated to the 'blockchain' to advertise on the sleeve. This is Polkadot, a company that seeks to introduce interoperability between different blockchains, allowing them to exchange data and thus be able to develop more powerful services and applications. That is, the exchange of data and cryptocurrencies between different owners without depending on a centralized 'exchange' company such as a traditional banking entity.
Club sources point out that this company has offered Bar?a to advertise on the sleeve of the first team shirt, with the possibility of extending it to training clothing as well. These slots have previously been filled by Beko, which is only still in training wear. MD already advanced yesterday that Spotify wants to advertise on the shirt as the main sponsor. This streaming music company wants to associate itself with Bar?a to reach the more than 400 million followers that the Bar?a club has on social networks.
Within the club there are voices that are not clear about this type of brand in these sectors, given that many of them have ended up failing, as was the case with Iqoniq or Ownix, and others have been involved in some discrepancy or controversy, such as Digital Bits. or Bitci.
Because it is one thing to have partners in this category as collaborators and another to place them on the shirt as the main sponsor due to the risk that this entails if the brand suffers a reputational problem. In fact, the National Securities Market Commission even warned Andr?s Iniesta when he recently promoted a cryptocurrency brand on his social networks. It is not something illegal but according to the regulatory body it implies risks for investors.