Laporta has also said that we are considering self manufacturing jerseys under BLM. I often thought about this approach but it is difficult for a club the size of Barca, but for a niche team may work (think Villarreal).
Anyways, the bigger issue with this is that Laporta wanted to sell 50% of BLM. This could backfire immensely long term or even be manipulated.
It would effectively, or rather potentially mean, that Laporta could inflate a sale of BLM today on the books without any real money changing hands, but then in the end sign the Puma deal with the investor in BLM will then taking 50% of that official kitmerchandising as Laporta has already put the official jersey sales under BLM.
Even more worrying is that Laporta could crook it up like one of the previous sales where the guy sold back his rights (sorry I can't remember the name!). So they could sell BLM for say 300m to their crony company, then sign the Puma deal for 200m a year later. The BLM sale would be on paper with no cash changing hands while the Puma deal moves 100m to this crony company a season. After 3 years crony company is making 100/yr for free.