Real Madrid (old thread)
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Beast
The Observer
Real Madrid Sponsors Cheer the Team’s Record Spending Spree
Aug. 6 (Bloomberg) -- Nine-time European soccer champion Real Madrid’s unprecedented spending spree may improve its on- field performance. Its commercial partners say they’ll be winners too.
Real has spent about 250 million euros ($360 million) this off-season on the likes of world player of the year Cristiano Ronaldo, Brazil’s Kaka and Xabi Alonso, the Spain midfielder who joined this week. The outlay kept the team in the spotlight with the media and fans, with almost 80,000 attending the Santiago Bernabeu stadium to watch Ronaldo complete his move in July.
“Every partner, every sponsor will find really great benefits about being associated with such a team,” Marc Michel- Amadry, president of Swiss watchmaker Ebel, said in an interview. “Through this new team we’ll get so much visibility compared even to the previous one, which was a very prestigious team.”
Ebel, which bills itself as the official luxury watchmaker to Real Madrid, signed a sponsorship deal with the team in October 2008, before Florentino Perez returned as club president and began the current recruitment drive. Michel-Amadry didn’t disclose financial details of Ebel’s partnership with Real.
In June, Herbert Hainer, chief executive officer of Adidas AG, said its longstanding deal to produce Real’s famous white shirts would lead to new opportunities for the world’s second- largest sports-goods maker.
“With Cristiano Ronaldo and Kaka you have world-famous players,” Hainer told reporters. “This opens a lot of alternatives for us as well to build a commercial business around these two players and, of course, a successful team.”
Richest Team
Perez, who returned in June, borrowed from Spanish banks to fund his player acquisitions. He says the investments are calculated because marquee signings will bring in greater commercial revenue as well as help Real dethrone archrival Barcelona, which completed a sweep of titles last season.
Accountant Deloitte LLP ranks Real the richest team in Europe, with sales of 365.8 million euros in 2007-08. Club sponsors also include bookmaker Bwin Interactive Entertainment AG, German carmaker Audi AG and beermaker Grupo Mahou San Miguel.
Perez’s strategy may not be all plain sailing, some say.
With the global economy still struggling to revive itself from the worst crisis since World War II, the club’s ambition to recoup its outlay through increased marketing income is “ambitious,” said Adrian Ford, commercial director at English Premier League team Arsenal.
‘Different Approach’
By comparison with Perez, Arsenal’s spending on players is conservative, with coach Arsene Wenger preferring lesser-known names and young talent from the team’s academy.
“Real Madrid has taken an approach, we have a different approach,” Ford said in an interview. “Football is a global game and it’s a growing business. We are all trying to establish our credentials.”
A call to Real Madrid seeking comment went unanswered.
The Spanish team failed to claim a trophy last season and hasn’t made the quarterfinals of the Champions League for the past five seasons. The focus needs to be on the field, Ford added.
“You don’t want star players to bring more revenues in, you want star players to help you win things,” he said. “Certainly in other parts of the world which are perhaps less mature than the U.K., star players can help your supporter base, but this can be very fickle. We are trying to build something that is lasting.”
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now show me the money
Aug. 6 (Bloomberg) -- Nine-time European soccer champion Real Madrid’s unprecedented spending spree may improve its on- field performance. Its commercial partners say they’ll be winners too.
Real has spent about 250 million euros ($360 million) this off-season on the likes of world player of the year Cristiano Ronaldo, Brazil’s Kaka and Xabi Alonso, the Spain midfielder who joined this week. The outlay kept the team in the spotlight with the media and fans, with almost 80,000 attending the Santiago Bernabeu stadium to watch Ronaldo complete his move in July.
“Every partner, every sponsor will find really great benefits about being associated with such a team,” Marc Michel- Amadry, president of Swiss watchmaker Ebel, said in an interview. “Through this new team we’ll get so much visibility compared even to the previous one, which was a very prestigious team.”
Ebel, which bills itself as the official luxury watchmaker to Real Madrid, signed a sponsorship deal with the team in October 2008, before Florentino Perez returned as club president and began the current recruitment drive. Michel-Amadry didn’t disclose financial details of Ebel’s partnership with Real.
In June, Herbert Hainer, chief executive officer of Adidas AG, said its longstanding deal to produce Real’s famous white shirts would lead to new opportunities for the world’s second- largest sports-goods maker.
“With Cristiano Ronaldo and Kaka you have world-famous players,” Hainer told reporters. “This opens a lot of alternatives for us as well to build a commercial business around these two players and, of course, a successful team.”
Richest Team
Perez, who returned in June, borrowed from Spanish banks to fund his player acquisitions. He says the investments are calculated because marquee signings will bring in greater commercial revenue as well as help Real dethrone archrival Barcelona, which completed a sweep of titles last season.
Accountant Deloitte LLP ranks Real the richest team in Europe, with sales of 365.8 million euros in 2007-08. Club sponsors also include bookmaker Bwin Interactive Entertainment AG, German carmaker Audi AG and beermaker Grupo Mahou San Miguel.
Perez’s strategy may not be all plain sailing, some say.
With the global economy still struggling to revive itself from the worst crisis since World War II, the club’s ambition to recoup its outlay through increased marketing income is “ambitious,” said Adrian Ford, commercial director at English Premier League team Arsenal.
‘Different Approach’
By comparison with Perez, Arsenal’s spending on players is conservative, with coach Arsene Wenger preferring lesser-known names and young talent from the team’s academy.
“Real Madrid has taken an approach, we have a different approach,” Ford said in an interview. “Football is a global game and it’s a growing business. We are all trying to establish our credentials.”
A call to Real Madrid seeking comment went unanswered.
The Spanish team failed to claim a trophy last season and hasn’t made the quarterfinals of the Champions League for the past five seasons. The focus needs to be on the field, Ford added.
“You don’t want star players to bring more revenues in, you want star players to help you win things,” he said. “Certainly in other parts of the world which are perhaps less mature than the U.K., star players can help your supporter base, but this can be very fickle. We are trying to build something that is lasting.”
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now show me the money
John Antonio Bilboa
Howard Roark laughed
What formation have Real been using during the pre-season?
Beast
The Observer
4-3-3 JAB...
which i guess will be like this after the recent signings
------------------------Iker-----------------------
Ramos-----Albiol---------------Pepe-----------Arbeloa
-----------------------Lass---------------------
----------------Xabi------------Kaka------------
CR-----------------------------------------Robben/Higuain
------------------------Benzema
which i guess will be like this after the recent signings
------------------------Iker-----------------------
Ramos-----Albiol---------------Pepe-----------Arbeloa
-----------------------Lass---------------------
----------------Xabi------------Kaka------------
CR-----------------------------------------Robben/Higuain
------------------------Benzema
Poor_Sunyol
In Lucho we trust!
So you are going to copy us then. Losers.
Beast
The Observer
It's Manu decision .. he tried 4-4-2 in training then switched to 4-3-3 and used it in all the pre-season so far
the Classico will be a killer.. heard the tickets will be up to a 1000 Euro
Poor_Sunyol
In Lucho we trust!
Copy-cats.
Beast
The Observer
Poor_Sunyol
In Lucho we trust!
How?
FlyLo
New member
Bullocks²
Beast
The Observer
Anti Bullocks v. 1.0.2
your president was shitting in his pants for 4 weeks , every day he talk about Madrid & the spending.. than he feared losing this year he went on & did what we did ..
Poor_Sunyol
In Lucho we trust!
€45mil is not the same as €96mil and we had to sell Eto'o because he was off on a free. Pep said that he wanted to make changes to keep the squad fresh and hungry before Perez even entered the picture, so I don't see how you get the coward bit from?
In fact it is a bit rich a Madrid fan calling us cowards, when they go out and spend €260mil because we won the treble last year and they freaked out that they were falling too far behind us. €260mil is a hell of a knee-jerk reaction!
As your coward jibe backfires spectacularly!
In fact it is a bit rich a Madrid fan calling us cowards, when they go out and spend €260mil because we won the treble last year and they freaked out that they were falling too far behind us. €260mil is a hell of a knee-jerk reaction!
As your coward jibe backfires spectacularly!
Beast
The Observer
€45mil is not the same as €96mil and we had to sell Eto'o because he was off on a free. Pep said that he wanted to make changes to keep the squad fresh and hungry before Perez even entered the picture, so I don't see how you get the coward bit from?
In fact it is a bit rich a Madrid fan calling us cowards, when they go out and spend €260mil because we won the treble last year and they freaked out that they were falling too far behind us. €260mil is a hell of a knee-jerk reaction!
No we didn't hold the high ground and said " oh we don't spend " "oh we don't buy big players " " oh Barca would never ever ever spend that much money " .. than went and did the exact opposite .. and i'm sorry even Mino Raiola zaltan agent who was in the deal said Eto'o value is 20 Million Euro.. we said we will spend a budget of 3 season.. plain and simple .. we were honest from the start.. on the other hand u'r Joan "juan " laporta looks silly
Labinn
Man on fire!
Arbeloa vs Messi
lol lol lol lol lol..
Ramos against Henry,albiol and pepe against IBracadabra..
that's funny.
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