I know not all players are given the complete fanfare of Cristiano, Kaka' and Benzema, but they are all subject the repeated club + media rhetoric of Madrid being the pinacle of club football.
The reason I have come to that conclussion is that in the last 5 Madrid games I have seen, (2 of which were in the flesh, none of which were victories), the players haven't shown respect to their opponent. Whether its Alcorcon or Milan, virtually every player has not been giving their all for the full 90 minutes. Flashes of their abbility, but nothing more.
The difference is maybe in what we judge to be the cause of that. You say its Manu's failing as a manager, maybe. But a Villarreal he was able to motivate a squad, containing perhaps sluggish players, (Riquelme), and make them run, run , run at opponents every game, all season. So for me its not so simple as Manu is poor at his job, there must be more to it than that.
I also want to add, that for all his failings and criticisms, in the two games I went to with Milan and in El Molinon, Drenthe was the only player to actually put in a alot of effort and run for the whole game, so I don't wish to include him in my statements on the squad.