Wait, which format do you prefer ? (that's a serious question, not sure I understood your post correctly).
Because sports journalism is far from perfect, but iirc the voters for the BO are from the most "serious" papers/websites in every country usually. France Football for example is not the most interesting paper in the world, but it's not a tabloid at all, and it's rather serious. On the other hand, I don't really think that NT captains necessarily watch more football than sports journalists. The most obvious flaw in that system (FIFA POTY) was that you could clearly see how biased some votes were. Ronaldo and Messi never voted for one another (shocking, I know right ?). Spain captain would vote for Ronaldo if he was a RM player, and for Messi if he was a Barca player, but never for both at the same time (Casillas voted Ronaldo, Ramos and Müller in 2014). Almost every NT captain voted for at least one of his teammate when given the opportunity (in 2014, Van Persie voted for Robben, Kompany voted for both Courtois and Hazard, Low and Schweinsteiger ONLY voted for german players...). Not gonna go through all the votes, go check them if you want to, but on many captains/coaches you can clearly see how they just played favorites (Portugal coach didn't vote for Messi, Ronaldo and Deschamps voted for Benzema, Martino only voted for argentinian players...). Of course it can also happen with journalists, but believe me, it's way less common.