The problem is all the billionaires with their Oil/Steel money who know nothing about football have ruined the transfer market. These clubs don't have good academies and have no problem spending upwards of 100 Million each transfer window in order to build their club. We have to approach transfers differently now. Barcelona is a very desirable club to play for but you take an up-n-coming player who we offer 3 mill a year to and then another offer from Chelsea, City, PSG, Monaco or Madrid comes in for 10 mill a year... most likely they're taking the money and sitting in the rain in Manchester.
We have a strict budget and since we can't spend big we need to spend smart. We will only be able to make one big transfer (25-30 mil) and a few smaller/smart transfers depending on the situation each year. Bartra, Pique & Masch have done well for us so rather than spending our entire budget on a Luiz, Hummels, Mangala, Martinez we should sell Song and go for a Zouma, Dede, Balanta, Martins-Indi etc. The risk would be minimal but the reward could be priceless.