I can, because the decision is not idiotic. Cesc had a contract with Barça. And for that, he could refuse to be sold, as JDS has been doing it for 2 years.When Cesc states he would only go to london, that dimishes his price. It's not rocket science. Barça couldn't force him to go to a team he didn't want to go to, even if the bid was 100m.
Oh, so Cesc runs Barcelona and is in full control of the transfer?
Regardless if Cesc wants to go to London or not, we should should the club in control to negotiate a great price for us, not sell him on the World Cup day for cheap.
Name me another club who would announce a big transfer for cheap on the World Cup day?