International football in general is poor. I’m glad Argentina won the WC for Messi but I personally have found it boring for years now.
It fills a void in the summer when domestic football has stopped but hate the international break during the season.
Last two editions of the WC were some of the best tbh. Way better than ones prior.
International football is very defensive, and that is probably why FIFA is generous with penalties in the WC, they don't need a goal per 90 minutes in 3 consecutive WC finals.
This has improved the product a lot tbf, but group stage in other continental tournaments are exciting in terms of possibilities but diluted in terms of football quality
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However, International football is the biggesr draw for new fans, people still love watching Nations clashing with each other, while there is no market super advantage that some clubs have in football of past 2 decades.
Watching Switzerland kicking Italy ass, and Germany being half inch away from having a slim chance of qualifying, this is seems more "sporty" that seeing City winning 7 leagues in past 8 years and RM getting their 6th CL in 11 years.