Haha this is the problem when small minded entities try to play ball with the big established players in any arena; be it sport or otherwise. You see stuff like this very often with countries that are new to something and try to make a splash by just pouring money over it. Problem is, they don't get things like culture, tradition, maturity or any of those things.
That video comes off like one of those government propaganda videos; it's so cringe worthy. But that's the thing; Qatar doesn't understand all of these things. They think they are demonstrating power and flexing muscle. They don't understand how a mature audience perceives it and nor they do care.. Developing countries behave like this a lot; I'd know cause I'm from one.