JamDav1982
Senior Member
No this latest one does seem legit and it being 52.5m for the shirt for mens team. They are adding the back of training top which cant see any real value in though.
FC Barcelona Finances
- Thread starter Luftstalag14
- Start date
No this latest one does seem legit and it being 52.5m for the shirt for mens team. They are adding the back of training top which cant see any real value in though.
malvolio
Senior Member
for a Europa League team they're fine. would have been better if contracts were over 2 years only, but probably no one would have agreed to that.
JamDav1982
Senior Member
What would be acceptable for current Barca?
If adding inflation MSN led team that was sucesful would be on another 7/8m.
Would that be acceptable? 60m a season for shirt when have stars and winning team? So looking to add inflation to all previous numbers and greatest front line in history with two of three most marketable players in world adds what?
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Think its worth reading this from when LaLiga signed with Santandar
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LaLiga and Santander have announced a strategic sponsorship agreement, signed today in Madrid, that will couple two of the most important brands in the world for the next three years, with the option of another year. Through this agreement, the Spanish top flight will now be known as LaLiga Santander, and LaLiga2 as LaLiga 1|2|3, alluding to the 1|2|3 account offered by the bank, central to the company?s commercial strategy in Spain.
With this partnership, LaLiga has achieved its aim of associating itself with a brand that possesses national and international prestige. The bank boasts 121 million customers, with a presence in Spain as well as other European markets (the United Kingdom, Germany, Portugal and Poland), Latin America (Brazil, Argentina, Mexico, Chile etc.) and the United States.
The terms of the contract include advertising presence for Santander both during broadcasting of LaLiga Santander and LaLiga 1|2|3 matches and in stadiums, as well as the development of joint digital strategies, databases, ticketing policies and experiences related to football, and association and image rights.
During the presentation, the general manager of Banco Santander and country head for Santander Spain, Rami Aboukahir, emphasised the importance of the tie-in with what he described as "the best football league in the world, our national league." On this note, he stressed that this partnership will boost the bank's branch network in Spain and highlighted Banco Santander's ongoing commitment to the beautiful game, with which the company shares values such as "passion, approachability, effort, embracing talent and teamwork."
LaLiga President Javier Tebas said: "Banco Santander has what we were looking for. We were looking for an organisation to help us with the internationalisation we're lacking. We wanted a partner that wouldn't pose a reputational risk and that would comply with good governance standards. Also, one that would fulfil corporate social responsibility. It's impossible to avoid talking about the financial issue, but when we made the decision, money wasn't the important thing. Today we want to be close to those who will help us grow and continue to be the best league in the world, just like Banco Santander is the best bank in the world. From now onwards, LaLiga will always be red hot."
Santander has been sponsoring football competitions in Latin America for the last eight years, becoming one of the brands most associated with the sport in the region. It is currently the official bank of the Copa Libertadores, Latin America's equivalent of the Champions League, and it also runs numerous local sports sponsorship and promotion activities.
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I think with us and this deal, the same rings important, in terms of the strategic advantanges that can be achieved and how we position Barcelona for this new Messi-less (but youth full) era. It should be one with alot of upward trajectory, which includes what we can sell our next sponsorship for in 3 years time.
Hopefully the numbers don't drop too much from the initial reports.
---
LaLiga and Santander have announced a strategic sponsorship agreement, signed today in Madrid, that will couple two of the most important brands in the world for the next three years, with the option of another year. Through this agreement, the Spanish top flight will now be known as LaLiga Santander, and LaLiga2 as LaLiga 1|2|3, alluding to the 1|2|3 account offered by the bank, central to the company?s commercial strategy in Spain.
With this partnership, LaLiga has achieved its aim of associating itself with a brand that possesses national and international prestige. The bank boasts 121 million customers, with a presence in Spain as well as other European markets (the United Kingdom, Germany, Portugal and Poland), Latin America (Brazil, Argentina, Mexico, Chile etc.) and the United States.
The terms of the contract include advertising presence for Santander both during broadcasting of LaLiga Santander and LaLiga 1|2|3 matches and in stadiums, as well as the development of joint digital strategies, databases, ticketing policies and experiences related to football, and association and image rights.
During the presentation, the general manager of Banco Santander and country head for Santander Spain, Rami Aboukahir, emphasised the importance of the tie-in with what he described as "the best football league in the world, our national league." On this note, he stressed that this partnership will boost the bank's branch network in Spain and highlighted Banco Santander's ongoing commitment to the beautiful game, with which the company shares values such as "passion, approachability, effort, embracing talent and teamwork."
LaLiga President Javier Tebas said: "Banco Santander has what we were looking for. We were looking for an organisation to help us with the internationalisation we're lacking. We wanted a partner that wouldn't pose a reputational risk and that would comply with good governance standards. Also, one that would fulfil corporate social responsibility. It's impossible to avoid talking about the financial issue, but when we made the decision, money wasn't the important thing. Today we want to be close to those who will help us grow and continue to be the best league in the world, just like Banco Santander is the best bank in the world. From now onwards, LaLiga will always be red hot."
Santander has been sponsoring football competitions in Latin America for the last eight years, becoming one of the brands most associated with the sport in the region. It is currently the official bank of the Copa Libertadores, Latin America's equivalent of the Champions League, and it also runs numerous local sports sponsorship and promotion activities.
---
I think with us and this deal, the same rings important, in terms of the strategic advantanges that can be achieved and how we position Barcelona for this new Messi-less (but youth full) era. It should be one with alot of upward trajectory, which includes what we can sell our next sponsorship for in 3 years time.
Hopefully the numbers don't drop too much from the initial reports.
malvolio
Senior Member
already said it is an acceptable deal. it is what it is because we don't have a good team or superstar with big following.
JamDav1982
Senior Member
Yeah just looking for what you think Barca with big stars and MSN would attract to compare?
Think you said up to 80m yesterday for shirt? Would that be what think stars of that level would add another 30m?
Not looking for argument. Genuinely interested as not sure what people are expecting.
El Gato
Villarato!
So what's the issue?
You're getting money.
Barto put you where you are
Deal's good for the kind of team you've become
Build back up and next deal will be better
No use whinging and in some ways better to be on underdog side of things, forces you to think on your spending and priorities on how to assemble the next great side
JamDav1982
Senior Member
The best argument for Messi in my opinion is he played his part in Barca still being able to get one of top deals in world due to how he helped build brand more than anyone else.
Not that if he was here now Barca would be pocketing tens of millions more on these deals.
malvolio
Senior Member
Yes. I do think prime MSN would have fetched something in the 70-80M region. Just like I think Real will get at least 100M on their new deal.
Some other top clubs have expiring deals in 2023 and I believe they'll get something similar to our Spotify deal, so over 50M.
El Gato
Villarato!
Money is not intrinsically good
Real are coasting on the grounds of sporting project to support Mbappe who is expected to fix just about every woe and mask CKM vulnerabilities + bring in more money and interest from players to strengthen other positions
None of it is granted and sponsorship wont do shit on its own
malvolio
Senior Member
For me there was no issue. But many in here believed that Barca brand don't need superstars to get money. Mostly because they hate Messi probably and tought we'll do the same without him anyway.
JamDav1982
Senior Member
Going by inflation MSNs last deal would be around 60m.
That inflation argument has to work both ways. So it is a fair leap to assume another 20m I would say.
Other clubs in EPL have a growing advantage and manufactured deals by oil clubs may well see them earn more in next couple years.
Not sure how Real will get 100m a season but never know.
malvolio
Senior Member
We were discussing the capability of clubs to attract money with or without success/superstars. Real will sell their rights with Mbappe as the main attraction.
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