What a silly article that was. Again, it is the same media pundits and nobodies who understand very little about what is ailing us, what has happened and they just chose to open their pie hole and give their worthless 2 cents and blah blah blah.
Reckeless spending? Like what? Lewandowski's signing is the only one that has merits regardless "reckless spending". Raphinha was reckless spending, hello?? Kessie and Christensen were cases of reckless spending?
Even though I was against the Lewandowski transfer, I could still understand the club wanted to a new poster boy, something that can be the face of the club for a little while, while it lasts. The same thing with what they did with the levers. Yes I would have preferred them to be more prudent and responsible and not be selling our rights and assets etc. and live through the next several years through measures of austerity, but I can also understand why they want to put together a competitive squad and bring us out of the rut, giving our sponsors and potential sponsors something to chew with. Otherwise I suppose, if this keep going south sponsors will leave us in droves. Already we are having hard time bringing new sponsors in, this bad rut as a result of our finances that we have been in for the last couple of years is really making our value plummet in the eyes of the sponsors and this has to stop somehow.
Yes we are selling a brand, a story but the author of that Guardians article doesn't seem to understand is without results on the pitch, the brand and story will not be sustainable. Of course we are not just building a story, we are building a football team. Silly stuff.