Kylian Mbappé
- Thread starter Xavinho
- Start date
El Gato
Villarato!
Compares favorably.. on what front though? Recognisable names is often a sidestep, especially ones like Gigi, Alves, Cavani or Falcao - they will not be here in 2 years and everyone who is well aware of their age knows it's more or less retirement money for them. Unless of course this is a strategy that the league will keep rotating through the years, but also one that assumes the prospects are retained. Getting that balance is what makes you not sink into status of either farmer league who never get anywhere, or the MLS.
What, purely on video production and social media handling standpoint? I'm honestly not the best judge, but I can do some impulse analysis. I won't focus on Serie A much tho.
Beyond lack of availability of English clips and commentary there isn't a whole lot of difference at face value. Ligue 1 presentation on that channel feels somewhat more 'poppy' compared to the Germans, particularly those top10 rankings have a certain celebrity feel with what tracks are used and what images are chosen. And if you're going with original commentary and original French press conferences then at least do subtitles? Serie A channel keeps Italian audio, but puts subtitles, which is the way to do it IMO. French have yet to understand this it seems...
But this isn't really what stands out to the viewer. For me it's a combination of little presentation things you see especially in matches where the league don't put in as much effort to promote relatively mid-to-lower ranked teams i.e. pretty bad lighting with lack of image enhancement. The English in particular have worked this out really well and there are no Premiership grounds that look like you're watching Championship or League One fixture on your TV screen. Italians have this problem too, but for them everything looks naturally "drier and dirtier". The often loose goal nets (which at least to me don't scream 'pro football').. People do not really want to stick to watching the match that looks bad on your screen, they would rather be down there to at least feel the atmosphere if there is one, but not watch poor, greyish, middle-to-lower class looking world. For example:
https://www.youtube.com/watch?v=haEz5RxZ0to - this combination of kits and lack of hue makes it look like there is a layer of dust. Compare this with hue & saturation in Bundesliga clips:
https://www.youtube.com/watch?v=ARjFTDcrYVU - grass looks green not "dirty" green, red is almost always sharp, so is yellow. The little touches such as coloured nets that have become iconic to Bundesliga...
What's the average attendance across Ligue 1? I clicked on Lyon vs Nice which seems like an equivalent of Spurs vs Everton type of fixture and empty seats are quite obvious. The Nimes match against PSG was obviously rammed since it's their first time back in Ligue 1 since Cantona days (is that right? I think I heard it on some podcast, might be wrong). Bundesliga are smart to show mostly matches that have high attendance and make sure to accentuate it in their videos (see Dortmund vs Leipzig).
On the negative side what's quite obvious and annoying about the Bundesliga channel, and what incidentally holds the league back, is that the lower table match highlights are nowhere to be found as you scroll through it (or is it just me?). Seems they're accentuating the top sides and hiding the rest of their shit, which is fairly smart given the level they're at, but most viewers will think to themselves 'hang on a minute...' whenever they find out this league has 20 teams too. Their channel also reminded me why Germans i.e. Leverkusen and Monchengladbach have such a great reputation for online hilarity. Look at the image and sound editing in these:
https://www.youtube.com/watch?v=kYcqlbLne0k&index=6&list=PL3uJGozO1imes2id8V9QR_hodXKXJsk1U
https://www.youtube.com/watch?v=vcQzz92VJQw
Amazing mojo of promoting their league that Germans have managed to perfect. Shame it doesn't actually bring regular viewership and is basically just a meme
But what Bundesliga do try and do is appeal to American and East Asian audience, which is fairly clear with their entertainment focus. At least they have some global market targets, whether they're poor from 4th spot down or not. French marketing seems like it's shooting in all directions screaming 'please care about our football, it's not that bad' when in truth they can do simple tweaks to make the TV viewership more pleasant.But these are just my uninformed impulsive thoughts anyway.
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FinBarcelonafan
Well-known member
I know it's annoying to fans, but these Mexican/South Americans markets are huge and same goes for China/Asia. You're an idiot if you keep ignoring massive markets. Smart play from him.
At the end we need to find ways to attract more people to the game and especially LaLiga, Premier League is becoming too rich and powerful. We need to compete with them with all we got.
BTW. I think it's very good news Ronaldo bought Valladolid. It seems good publicity.
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Those numbers listed are for domestic rights. International / Overseas rights aren't included in that.
Luftstalag14
Culé de Celestial Empire
Where are they going to get the money from? Certainly the French domestic market can not sustain that. The French are not that crazy about football the way the English, the Germans and the Spanish are.
Outside of France, I am guessing Africa, those former French colonies watch Ligue 1? Some die-hard PSG fans in Brazil because of the Brazilian connection like Jair? Who else? I don't know anybody who watches the French league here in China.
Meanwhile, the other four leagues are religiously followed by people on every continent.
Outside of France, I am guessing Africa, those former French colonies watch Ligue 1? Some die-hard PSG fans in Brazil because of the Brazilian connection like Jair? Who else? I don't know anybody who watches the French league here in China.
Meanwhile, the other four leagues are religiously followed by people on every continent.
Luftstalag14
Culé de Celestial Empire
Those figures mentioned above are all domestic right numbers. I think the reason why Bundesliga tops La Liga is because the Germans seem to care about football more than the Spanish do. Just look at the stadiums, in Germany the stadiums are regularly fully packed, in Spain not so much. Plus, the German economy is much stronger than Spain's so the buying power of the average German fan is probably greater than that of the average Spanish fan. La Liga's future really is overseas.
I think they are on the right track in terms of promoting La Liga. They will never be able to compete with the EPL in terms of influence due to a slew of factors such as history, language and marketing power etc., however there is no reason why La Liga should not top Bundesliga and the French league which have a relatively small overseas market. La Liga should definitely exploit the Latin American market (including Brazil), Africa and India, in addition to the US and China. The league has several good and competitive teams that are perennial CL and EL title contenders. It is competitive (despite what Morten says). And they are playing eye-pleasing football. If they put good people to manage marketing, I don't see why La Liga will not grow bigger overseas.
I think they are on the right track in terms of promoting La Liga. They will never be able to compete with the EPL in terms of influence due to a slew of factors such as history, language and marketing power etc., however there is no reason why La Liga should not top Bundesliga and the French league which have a relatively small overseas market. La Liga should definitely exploit the Latin American market (including Brazil), Africa and India, in addition to the US and China. The league has several good and competitive teams that are perennial CL and EL title contenders. It is competitive (despite what Morten says). And they are playing eye-pleasing football. If they put good people to manage marketing, I don't see why La Liga will not grow bigger overseas.
Jair Ventura
New member
- Compares favorably from a standpoint of marketability, visibility, and name recognition. Serie A pulled Ronaldo, but he's 33 years old and doesn't have much time left at the top. Beyond him Italy doesn't feature many international stars or icons, whereas Ligue 1 currently features what will be the two biggest stars in football over the next decade.
- As for Falcao and Cavani? Both players came to the competition in their mid 20's. So describing it as a retirement for those two wouldn't be accurate.
I posted those links to show the contrast in quality between the media production of Ligue 1 and the Bundesliga versus that of Serie A. It's worlds apart, and I think that's something worth looking at if we're discussing marketability.
Ligue 1 also features an English channel:
https://www.youtube.com/user/Ligue1official
24k or somewhere near.
Luftstalag14
Culé de Celestial Empire
24k per game? That is a joke. What about French domestic TV viewership? What justifies that new TV deal?
Jair Ventura
New member
Serie A is also around 24k, La Liga is somewhere around 27k. Germany and England are far ahead. If Paris played in a 80k stadium rather than a 48k stadium Ligue 1's average would be much closer. So, not a joke at all.
As for what justifies their new television deal? I've been telling this board for a while that French football was growing. Stadiums, academies, pitch quality, media infrastructure, etc. They've invested heavily in improving in these areas over the decade and now they're reaping the rewards of their work. Combine that with the international stars the league now has at the top of the competition and the reason foreign investors are attracted to Ligue 1 becomes clear.
edit:
Bundesliga: 44,491
Premier League: 37,370
La Liga: 26,939
Serie A: 24,777
Ligue 1: 23,868
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Luftstalag14
Culé de Celestial Empire
But is there any significant increase in French domestic football viewership to support/justify the new TV deal? More French are watching Ligue 1? More advertisement money is being thrown to Ligue 1?
Luftstalag14
Culé de Celestial Empire
It is just a matter of time and Jair will keep being an ostrich about it.
Ligue 1 will remain an incubator league for the foreseeable future. EPL will still be on the top of the food chain.
Jair Ventura
New member
You're only projecting your insecurities. I don't have to wish upon anything because both Neymar and Mbappé play for PSG and are signed to long term contracts. What you should concern yourself about is who La Liga will fall back upon from a marketing standpoint once Messi's star begins to fade.
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KingLeo10
Senior Member
Home of Barca Fans
