Neymar is apparently more than football for Barto.
I tried to think in the last few days about his weird obsession with Neymar.
Remember that Rosell and Barto bought him in 2013 and they cheated in 100s of possible ways just to get him, and paid insane amounts to his dad and random criminals.
Rosell ended in a jail.
Then Neymar has betrayed us, and he is a walking zombie with his injuries.
But Barto is willing to pay 600M (fee+wages) for him.
So, imo, there are only 2 reasons:
1. Barto is playing all in and trying to win a CL in these 2 years to win elections. Which probably won't happen (us winning a CL)
2. or, our marketing team probably made tons of analysis and figured out that Neymar is the 3rd most marketable player in the world behind Messi and CR7.
CR7 is 34 and Messi is 32, so, Neymar has a chance to grow even more on that list.
Then remember that the whole world is corrupted and that 90% of country's presidents and CEOs in big firms are criminals and that there is a corruption everywhere.
I have wrote during a World cup that for Nike=France had to win in a final from a financial point of view.
France has a 65M population.
Croatia has 4M population.
If 10% of fans from a winning country will buy a jersey of your home team, that means:
1. if France wins=6,5M people will pay 100 Euros for a French jersey=650M income for Nike
2. if Croatia wins=400 000 people will pay 100 Euros for a Croatian jersey=40M income for Nike
Now, since Nike, FIFA and referees are connected, do you think that they wanted to see France or Croatia as winners?
Because it was around 610M Euros difference in income.
Then, you just give a soft pen, some soft free kicks and voila...
Now, remember how Nike was paying a lot of money to fund our Coutinho's deal.
Then remember that Rosell worked for Nike or something like that iirc.
And Rosell was involved in Ronaldinho's transfer.
So, I don't think that this transfer is about Neymar's onfield abilities.
This is about marketing. Our lineup will be a walking commercial for Fifa, Pes, Nike and 10s of other rich sponsors.
Then, add to this how world has changed in the last 10-15 years with internet.
Today we have Youtube, Facebook, Instagram, Twitter, Smartphones, forums.
And every teen boy from Usa, Russia, Romania, Nigeria or China has all of these.
And in this world, who are football's biggest stars?
= those clowns who are most marketable and who have millions of Youtube views
Imo, this is a pure marketable movement (plus some minor footballing skills from Neymar).
We will get more fans on games again.
We will get better TV deals.
We will get better deals from Nike, Konami and everyone.
13 year old boys from Usa, Brasil and Sweden will play FIFA and PES with Barca, they will watch Neymar's youtube channels and Instagram and they will ask their dads to buy them new Neymar's jersey and pay TV roghts for Barca's matches, since Barca has Messi and Neymar, plus Neymar has an awesome haircut and kids love that.
When you sum it all, Neymar doesn't have to play 50 matches per season.
For Barto and his marketing team, it will be enough if Neymar will play 15-20 matches here and there, show new Nike boots and haircuts, do a few tricks, get 3 Millions of new followers on youtube and twitter and we will earn a lot of money.
This is not about football.
We will be the biggest walking commercial or a circus in a world.
Mes que un club in a ironic way