Some journos are throwing around the 100m euro RM offer, wasn't that months ago..
No. I think that you are missing the point, marketability cannot play football. I couldn't care less if the kids love to buy Neymar dolls. I recently read that Beckham is still the best paid footballer. I don't want him either to come out of retirement to play for us.
Doesn't matter...cash generated from having marketing rights to his image and name will benefit the club, future transfers, merchandising, the youth system, revenue, etc etc as a whole so long as the board utilizes profits wisely. Neymar isn't just some class German or Spanish player, he has the potential to become his own brand.
Football is not ALL about what happens on the pitch, especially in Spain of all places...
edit: pretty sure Beckham is highest paid due to his own advertisement income stream..not club paid salary.