Are you serious? You can question if he's the right fit for the way we play, but from a marketing perspective? He's a young, good looking guy with an ever-changing hair style who's already a superstar at the age of 22. He'd sell warehouses of shirts.
I don't really get this Pogba-will-sell-zillions-of-shirts hype.
I can understand Messi selling shirts because he is the best player ever.
I can understand Cr7's hype, he is handsome, popular, a good player, really marketable as a model, surrounded by girls all the time.
Neymar is something similar like Cr7, handsome, popular, ladies love him, plus he comes from Brasil, and more or less the whole country adores him.
Neymar and Cr7 are type of Hollywood-ish celebrities, on and off the field.
But Pogba? I seriously don't get the comparisons.
Ok, he is a good player, but nowhere near to the level of Messi, Cr7, Neymar.
Also, imo, he isn't that handsome, THAT attractive to big brands as Neymar or Cr7.
Plus, he he isn't that famous in high-life surroundings like Beckham, Cr7 or Neymar.
I see Pogba more like some Balotelli, James or Hazard, as some 2nd tier celebrity at best.
The same as how his footballing abilities are overhyped, it seems that people are also overhyping a lot his marketing abilities, imo.