Away from the transfers and away from the all the assumptions...
http://www.realmadrid.com/cs/Satellite/es/1202773570154/Promos/AdidasNuevaCamiseta.htm
Here is a video that explains our shirt and its new design. I am personally in love with the shirt, and when I go to UAE, I want to buy one. I hope to god that de la Red is clear for playing because I want to get one in his name.
But most likely I will either get one with Higuain or Ramos, which one would you get?
Real Madrid officially presents the new shirt to be worn by its players during the 2009/10 season. Regarding the design, there are three important novelties in respect to last year’s shirt. Among these novelties is the inclusion of a silver crest of modernist design. The symbol, which represents the Santiago Bernabeu Stadium, is a tribute to Real Madrid and its football sanctuary. It is a stage that has witnessed Real Madrid’s glorious accomplishments in sports and it reflects the essence and grandeur of the club.
The short also includes a yellow trim that recalls that golden days of Real Madrid and a retro-style round collar as a tribute to the shirt worn by Don Alfredo di Stefano, considered to be the best Real Madrid player of all time. These design details indicate the Club’s desire to recollect its glorious past with the goal of recovering the essence of the club to confront the future with the highest assurance of success.
The new Real Madrid shirt has been designed to win. To gain in speed, in perspiration and in comfort. The secret lies in the incorporation of innovative textile technologies by adidas: Flow Mapping™ (new generation ClimaCool® ) and ForMotion™ that provide increased lightness, mobility and perspirability.
Technology to win
FLOW MAPPING™ technology increases air flow to provide more ventilation, thus guaranteeing maximum absorption and moisture transfer. After studying the “body map,” mesh inserts were added to increase ventilation in the areas of the body that produce the most heat. The new radical cuts and three-dimensional design optimize fit and player comfort, providing for total freedom of movement..
The shirt also includes ForMotion™ technology such as seamless stitching, serigraphed stripes and embroidered crests.
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That thing about the increased air flow in the shirt was brought in last year or the year before, Chelsea were the first team to have it to test it out to see if it's any good. Must be alright if Real Madrid have it now. 
, selling and benching your best players from last year..